The Athena group is strengthened with a new strategic acquisition.

Alonte (VI), Italy, November 2023. Athena, an international group based in Alonte, strengthens its product portfolio with the acquisition of Innteck , a company from the Cuneo area that distributes spare parts and accessories for motorbikes and bicycles.

Athena spa will hold 100% of the shares of Innteck Srl , a company which in turn owns the foreign branch Innteck Corp. , an American distributor based in Idaho in the city of Boise.Founded in 2004, Innteck has over the years created an ever-expanding international network of partnerships with the most important and famous brands in the world of spare parts and accessories such as SKF, Motorex and many others. Innteck srl and Corp. are perfectly autonomous and well-structured companies with very competent and expert staff in the world of knobby two-wheelers. Both companies will continue to operate from their current logistics locations.

Michele Mancassola, General Manager Athena Sportech says:

“The partnership between Innteck and Athena is a crucial event in our 50 year history. We will clearly divide the production area from the distribution area with the aim of strengthening the identity of Athena spa as a manufacturer of industrial components and technical articles for motorbikes. This differentiation will also allow us to structure a distribution path that in the medium term allows us to be increasingly independent in the sales chain of the items we produce, protecting the interests of our brands."

The acquisition of Innteck thus leads Athena Spa to strengthen its identity as a manufacturer of industrial components and technical articles for motorcycles on the one hand, and on the other to consolidate and extend its distribution strength in Southern Europe and the USA thanks to a solid commercial network and to an increasingly broad and vertical product portfolio in the motorcycle and offroad bike sector. The fundamental principles that have characterized the distribution success of both companies will also be maintained: establishing robust collaborations with their suppliers and providing a high level of sales & marketing services

The strategic plan for dividing distribution between dealers in the world of two-wheeled motorcycles and bicycles from production will then be completed in 2024 with the transfer of the Sportech division to Innteck, thus giving life to the most important Italian distribution reality in the world of 2 knobby wheels.